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James Booth

Senior Head of Insight and Analytics

I can’t sing or play football, but I do have an analytical mind, which is how I ended up analysing data. I then present it in hopefully engaging ways that people can take action on.

In a nutshell, I combine customer data with geo-demographic information to provide strategic insights that drive targeted marketing campaigns - these improve response rates, allow better allocation of marketing funds and improve profits…

When not staring at the screen analysing data, I can usually be found sat in front of a nice roaring fire with a glass of fine whisky in my hand, and our two Labradors laid by my feet waiting to go for a walk!