Wednesday, December 13, 2017
by Kelly Duggan

Which Christmas ad is top of the charts?

Christmas is the busiest time of the year when it comes to advertising, with millions of people generously buying gifts for friends and family, and the eagerly-anticipated Christmas adverts vying to influence the nation where to spend their hard-earned cash!

We all remember the classics like Oxo, Yellow Pages and Coca-Cola, of course…and these classics somehow stick in our hearts and minds every Christmas, but what stands out in your mind from this year’s offering?

Well, this Christmas, we’ve seen serious contenders arise from Argos, Sainsbury’s, Asda, Lidl, Aldi, McDonald’s, Waitrose, Tesco, John Lewis, M&S, TK Maxx, Boots, Heathrow Airport and Debenhams!

Many major companies have upped their game to get a slice of the Christmas pie and rub shoulders with the big guns, collaborating with advertising agencies across the country in an effort to produce the most popular ad of the season – last year, Buster the boxer and Kevin the carrot stole the show, but which one has risen above the rest in 2017?

Our top three ads for Christmas 2017 are…

3. John Lewis – It wouldn’t be Christmas without the John Lewis advert, would it? This year’s release doesn’t quite reach the great heights of years gone by, but it’s uplifting all the same, starring Moz the monster and seven-year-old Joe.

2. McDonald’s – This heart-warming tale of a little girl who saves her last carrot stick for the reindeer really pulls at the heartstrings, as does her dad’s willingness to protect her belief in Father Christmas – it really does deserve second spot.

1. M&S – Paddington comes back to the big screen to launch his second film, accidentally interrupting a burglar and then taking on the challenge of delivering presents on behalf of Father Christmas himself! Endearing and entertaining, M&S makes it to the top of the table.

Ultimately, Christmas advertising aims to appeal to our emotions, to make us feel warm and fuzzy inside and make us remember that in addition to the religious connotations, Christmas is about family and cherishing our nearest and dearest, as we often forget how lucky we really are.

It’s a bit late for a 2017 Christmas ad, but if you need anything creating to kick-start your 2018 campaign, we’d be more than happy to help – get in touch with the team at Denfield today.