Wednesday, October 5, 2016
by Charlotte Steel

What a difference a year makes

During the summer of 2006, I sat my GCSE exams and dreamed of achieving good grades to help me get my foot in the door of an employer to start an exciting and stable career.

Thankfully I did, and have worked full time since I was 16 to get to where I want to be.

In January 2014, I moved to Denfield to fulfil my goal of working within a marketing agency and strengthen my career within the marketing industry.

I loved the fast-paced, challenging nature and family environment at Denfield. My role as an Account Manager was to look after one of the agency's much-loved clients. I had to maintain the relationship that had been built over the past 20 years and have an ability to nurture the account like a child of my own.

That became quite an ironic concept a year later, when me and my now husband were blessed with the news on 27th January 2015 that we were expecting our son.

February saw the start of the Denfield baby boom. First, Guy our MD and his wife Yvette announced that they were expecting, swiftly followed by one of our Studio Designers, Dan, who revealed that he and his fiancée were expecting too. How exciting to be sharing this amazing experience with workmates!

It was on 1st April that I was able to announce to the team that we were expecting William. I remember it so well, my email subject line was ‘Three's a crowd’. We had to wait a little while to tell everyone as we wanted to check that everything was okay at the 12-week scan and also consider the sensitive subject of informing the client too.

When you are solely looking after such a big client, this kind of news needs to be communicated with the greatest of care and reassurance that they will still be looked after to the same standard that they have been used to.

In August 2015, I said my goodbyes and started maternity leave. During my nine months off work, we had a very full schedule to say the least! We welcomed William into the world, sold our apartment, moved twice, bought our house and got married.

During the rare moments I was able to stop, sit down and think about things, I considered the next stage of my career and how I could balance work with family life, but I had nothing to worry about, as Denfield was incredibly supportive and offered me a new role with more flexible working hours. This suits me perfectly, as it means I’m able to continue working in a place that I love and still uphold dinner and bedtime routines.

I am pleased to say that I am now back at work in a brand new and exciting role as a ‘Data Analyst’, working alongside our Head of Insights and Analytics, James, and our digital team. My new role involves accessing our client data directly from dealer management systems and analysing customer and vehicle data to help create more targeted and smart campaigns to improve their ROI and audience reach and engagement.

This new service offered by the agency will only grow from strength to strength, combining the powers of the team’s knowledge and new creations to provide our clients with incredibly powerful tools and reports.

I’ve noticed a few changes at Denfield since I’ve returned, all for the better, and with so many new strings to the agency's bow, all I can say is ‘watch this space’...