Wednesday, October 11, 2017
by Kayleigh McFarlane
Top tips for getting your social media on point
I think it’s clear to see that social media is a big part of near enough everyone's lives these days. Whether they want to admit it or not, people tend to spend a surprising amount of time scrolling through the different platforms available. I'll hold my hands up and say I do exactly that – I can regularly be seen sat scrolling through Facebook or Instagram, sometimes without even realising I'm doing it!
Due to its sheer hold on us, utilising the different social media platforms should be considered a crucial tool for companies as it gives them access to millions of people! What more could you want? Yes, those millions probably won't all be your ideal customer, but chances are a good amount of them will be interested in what you have to say.
To make sure you are getting the most of your social media platforms, here are our five top tips to keep your pages in the front of everyone's minds:
1. Make sure you are using the right platform!
It’s all well and good using a large number of the social media platforms available to try and target as many people as possible, but if the majority of your ideal customers aren't using that platform then is it really worth pursuing?
Do your research and find out which platforms your customers are predominately using, then use this to assess which of the platforms you should be spending your time and potentially money on!
2. Have visual content
No matter what platform you end up using, imagery and videos are the way to get people to pay attention to your content. 62% of B2B marketers rated the use of video content as an effective marketing tactic in 2016, and it’s predicted that this year will see video content making up 74% of all internet traffic – if you haven't already, begin to utilise this medium and catch the attention of your followers.
If you think about it, when was the last time you were scrolling through Facebook and a video of some description didn't catch your attention? Don't worry, I'm no different, I'm very partial to a good baking video...forgetting that they make me hungry every time!
3. Don't just sell
You may be asking, "But if I'm not using social media to sell, what's the point in using it?"
Think of it this way, if you were scrolling through Instagram and all you saw were 'Buy this now'-type posts, would you really pay that much attention? The best way to use social media is to vary your content and share items that your users will find interesting and/or be able to relate to; this will then help to increase the engagement levels and reach on your account, and also improve brand awareness. The ideal balance for any account should be around 20% sales content and 80% useful information.
4. Let your personality shine through
All social media accounts give you the ability to showcase your personality and let the face behind the brand be seen. Most platforms are informal and are used by people on a personal level, so talk to them normally, not like they are being sold information. If you have a birthday in the office, why not wish the employee a public happy birthday? This shows that you care about your staff, and a company that cares about its staff also indirectly promotes quality customer service and in turn, customer loyalty.
Who are you most likely to interact with and buy from? Someone who constantly spams you with sales jargon, or someone who is celebrating the successes of their staff and customers?
This point works in two ways, both equally important. The first is to respond to all customer comments whether they are positive or negative; publicly dealing with negative comments shows that you have a proficient understanding of customer service and want to help the customer in question as quickly as possible. Leaving negative comments unattended too long leaves the customer unhappy and will also harm your reputation with potential new clients, as you are giving the wrong impression of your customer service.
The second point is to engage with influencers within your industry; this means interacting with people who your customers will follow and count on to find information. For example, if you are working within the fashion industry, then you can reach out to fashion bloggers to get them to share your content or even write a piece on you, which will then put you in front of a large group of potential customers – who may have never heard of you before.
So there you have it, our top tips to get your social media on point and make the most out of the accounts you’re using.
If you want to find out more about how we can support your social media usage and ensure you are maximising it, get in touch today!