Mike Colledge – Business Development Manager

  • Please explain your job in a nutshell
    I’m Denfield’s Business Development Manager - my job is to shout about how great we are and how great the work we produce is to create and develop lasting business relationships. I do this through networking events, meetings, and a number of emails and telephone calls.
  • What made you choose to be a Business Development Manager?
    I’m very much a people person. You’ll always find me chatting to new people in whatever scenario! After four years as an Events & Business Development Manager in my previous roles, it was a natural progression becoming a fully-fledged BDM. It’s a demanding position but one that’s very rewarding.
  • What training or work experience did you undertake to become a Business Development Manager?
    A degree in sociology stood me in great stead for this role by honing my ability to create an affinity with people. Throughout my professional career I have always been client-facing, be it in a corporate event setting, new business meeting, or networking. I have also completed a number of PRCA courses and I’m a qualified Special Constable which means I deal with individuals from all walks of life – this has definite parallels with business development.
  • What advice would you give anyone wanting to be a Business Development Manager?
    To listen. It’s the greatest tool that is used the least. You can glean so much information from either a potential client or a fellow colleague by just listening to them and letting them speak. To be a successful BDM you have to play the long game – it may take several months, or perhaps even years to secure a client, so patience is definitely needed. Finally, never burn any bridges - you never know when someone will want support, so be proactive and ask people how they are doing and what’s going on in their business.
    Also, like coffee.
  • What’s the best part of working at Denfield?
    As cliché as it sounds, it’s the camaraderie. There are times when we are really up against it and to know that you can count on your colleagues to support you is priceless. The work we produce here in little Leamington is truly world-class, which makes my job of showcasing it so much easier. Plus, we’re next door to a pub.
  • If you weren’t a Business Development Manager, what job would you like to do?
    I think I would have gone into the public sector, most likely the Police force, although with all the funding cuts, I have definitely made the right decision and wouldn’t change it. Failing that, I can play a mean jazz flute.
  • What’s your favourite pizza topping?
    Just mozzarella. The stringy action is divine.