Wednesday, January 17, 2018
by Miguel Lombardi
Is less really more?
At Denfield, we think so – and we're here to tell you why.
We’ve heard it all before with too many cooks spoil the broth etc. and we’re most definitely in the age where keeping it simple is the best way to go. When time is so precious, why make things more complicated than they have to be?
We like to think that by making things easier, decisions are simplified – if you think about advertising, modern logos are now simpler than ever, branding is clean and fresh, billboards feature flat imagery with a short strap-line or even just a word. Look at Starbucks’ logo – it doesn’t even say Starbucks on it but you still recognise it instantly.
Delving a little deeper, we can apply this same 'less is more' methodology to marketing data and reporting, as surely one simple platform where you can access results of all marketing activity is better than various programmes where data has to be extracted and imported before you can compare it…?
Introducing CORE Reporting
Denfield’s proprietary software, CORE Reporting, is simply revolutionary. It’s one reporting suite that brings together ROI-focused metrics from multiple sources – including social and PPC – and displays them all in one central location. In this case, less is most certainly more.
This software is already award-winning, earning the title of Digital Initiative of the Year at the Motor Trader Awards 2017 for Denfield’s client, Hendy. This admired accolade recognises and rewards the best use of digital media by franchised and non-franchised dealers.
What can CORE Reporting offer you?
As an advanced cross-channel reporting suite that bridges the gap between telling and understanding how marketing efforts impact client sales, CORE is applicable to each and every business. This bespoke, client-focused system can give you instant access to the metrics that matter to you, from multiple sources, all in one central location.
CORE Reporting is transparent and enables you to benefit from absolute clarity on the activity, engagement, impact and/or revenue delivered by each marketing channel being used and can therefore enable you to make accurate business decisions based on real information, identifying trends, patterns and even your next marketing campaign – it can all be decided from the information provided by CORE Reporting, even if information is coming from multiple agencies.
With CORE, you can report on all marketing activity and see which mediums the consumer used, when, where, how many times – if they took an ‘enquiry holiday’ and re-evaluated their criteria, their new search terms, their new budget and finally, the cost-per-sale! And if you know it, you can influence and reduce it.
CORE Reporting makes sure that you are fully utilising all platforms used – and now that we’ve proved that less really is more, get in touch with the team at Denfield to find out exactly how CORE can be tailored to help you make the most out of your marketing efforts.
If you would like to find out more, why not get in touch today?