Wednesday, January 24, 2018
by Kayleigh McFarlane

Innovation After Dark – an immersive social experience

Last week, we held the first ever event in a series of Innovation After Dark specials, designed to challenge the way that we think with a series of sessions that use game-storming, insights and debating to generate innovative ideas.

Our first session was focused on social media and how we can best utilise social platforms to create a strategic advantage, at the same time as creating content that has never been seen before. We discussed a range of different features of the platforms and considered how the different departments within Denfield can work together to make the impossible possible!

At the forefront of the game-storming fun was an activity that made us think outside the box, to help us come up with creative ideas that exploit every aspect of each of the social platforms. Predominantly, our discussions centred on the expansion of our capabilities on Facebook, Twitter and Instagram, but this was only the tip of the iceberg! The possibilities are endless when teamwork and creative minds come together.

What do you think of when you hear 'text as an image' or 'video as a picture'? These are some of the questions that were open for discussion to get all of our creative juices flowing – then, individual concepts were put forward then as a group we discussed their potential and how they could be developed to become reality.

Denfield's Social Media Manager, Leanne, stated: "It was great to sit down with team members from across Denfield to understand even more about how people perceive the part that social media plays within the advertising journey, and also the capabilities of our team to push it to even greater heights!"

Heading up the Innovation After Dark team is Creative Director, Dan, who is keen to explore the endless possibilities found on social media. "Social platforms allow you to explore a range of ideas that can't be show through other mediums of advertising. Platforms such as Facebook, Twitter and Instagram allow you to explore different opportunities with audiences who are receptive to seeing something outside of the ordinary. I'm excited to see what the future holds for social media and how we can take it to new levels."

As the saying goes, teamwork makes the dream work! And that's something we are proud to put into practice here at Denfield; keep your eyes peeled for some exciting content on the Denfield social platforms coming soon.

To find out more about or social media capabilities, get in touch today!