Wednesday, April 19, 2017
by Katie Birditt

How the creative mind works

It’s widely known that people have different kinds of brains – some are more analytical, some more creative, and until recently, it was believed that the left-hand side of the brain was used primarily by the rational and analytical and the right-hand side was used by the emotional and creative. Times have changed though, and scientists now understand that the creative mind is far more complex than we first thought…

The creative mind actually utilises both the left- and right-hand sides of the brain, giving us creative folk the flexibility to alternate between imagination, emotion and a grounded sense of reality – and there are plenty of us here at Denfield!

This mix of left and right sides also means that a creative individual can be quite contradictory, so although creative people generally have high levels of energy, you’ll often see them taking a minute to recharge their batteries. These conflicting personality traits add to the fact the creative mind can be a little ‘messy’, taking inspiration from the world around them, stuffing their minds full of ideas and getting on with day-to-day life – but it does need time to slow down sometimes, or even stop. A creative mind needs to wander; it needs space to daydream that allows it to refocus, or effectively tidy up!

Daydreaming is anything but a waste of time…

Daydreaming – or in other words, our ‘default setting’ – uses the same brain processes connected with imagination and creativity. Although we all spend up to half our lives in this default mode, the creative mind is much more able to activate this daydream state. This brain process, which enables us to assess the past and think about the future, allows us to imagine other points of view and different outcomes, and also reflect on our emotions and those of others.

The ability to switch this state on and off means that creatives are generally much more aware of their own sense of self and are more empathetic towards others. And really, if you spot someone daydreaming, they may actually just be coming up with their best idea yet!

The creative genius is ‘occasionally crazier yet adamantly saner than the average person’, according to Frank X Barron, psychologist and creativity researcher – what do you reckon?

Here at Denfield, we channel our creativity into solving problems and fulfilling client briefs in a range of industries. Being able to communicate effectively with our designs and copy to reach different target audiences with varying needs – and being able to draw on our own experiences with an ability to understand the experiences and emotions of others – means we can offer a well-rounded solution to your advertising issues. What challenges do you have for our creative brains to tackle?