Wednesday, February 15, 2017
by Jag Bhogal
Boosting customer engagement with insights
As marketers, we’re always looking for ways to improve our campaigns, boost ROI and engage more effectively with prospects. However, there’s not always a clear direction or plan in place to help you make the best improvements. This is where data analytics and customer insights comes in.
So what exactly is customer insights?
In a nutshell, it’s the analysis of customer data to identify patterns and trends that can be used to develop more targeted and effective marketing campaigns.
Using these insights into customer behaviour and preferences, marketers can develop detailed profiles of their customers to better understand who exactly their target market is. Ultimately, this helps marketers to create more targeted campaigns with a greater likelihood of engaging with consumers and generating significantly more leads.
The benefits of using data and insights for your marketing strategy
By moving away from generic messaging and steering your campaigns towards personalised content and targeted messaging, you can produce marketing campaigns more cost-effectively and make more efficient use of your resources.
Research shows emails with personalised subject lines can increase open rates by as much as 26% and by making the images in our email campaigns personalised to the subscriber, we could increase our email click-through rate by up to 29% (Campaign Monitor, 2016).
The same concept can be applied to direct mail, digital, social media and even events planning to create an overall customer experience that is consistent and rewarding for prospects and customers alike. Overall, using data and insights to inform your marketing campaigns can help you to transform your marketing for the better and generate those all-important profits.
For more information about how we can help you with your insights and data needs, get in touch with the insights and analytics team at firstname.lastname@example.org.