Thursday, February 2, 2017
by Matt Clifford
A glimpse behind the camera…
As our digital media world continues to grow, so do people’s expectations. An audience needs to feel engaged and be fed new content regularly. At Denfield we are embracing this, utilising professional video production and photography services in-house. Creating bespoke video projects and attractive photography for our clients is becoming a much-needed resource now more than ever before, with brands battling to be trendsetters and striving to produce pioneering, ground-breaking advertising campaigns that attract the public’s eye, but more importantly to keep them engaged.
The facts and figures
Let’s be honest, the stats don't lie – research has shown that videos in emails boost click-through rates by 200-300%, and others have said that after watching a video, 64% of users are more likely to buy a product online. Most B2B organisations use video in some capacity in marketing campaigns, of which 73% report positive results to their ROI. Better yet, 90% of users say that product videos are helpful in the decision process.
Recent highlights at Denfield
As you can see, video production is becoming a global leader in digital media and several of our clients have already benefited from the skill set they have at their disposal through Denfield.
The creative process
First, we come up with an initial idea, brief or particular goal, then we discuss this amongst our creative team here at Denfield. It’s then time to assemble a proposal that is sent to the client. Once the proposal is in place, pre-production begins, a shot list is put in place, locations are sourced or arranged and any props or assets needed for the shoot are organised.
After the footage is captured, it’s back to our HQ to piece the puzzle together in the editing suite; editing is a really integral part of the production process and it can really bring your vision to life.
The final cut
With photography and videography, the possibilities are endless – you can create an extremely influential brand identity throughout all communications and really stand out in your business sector. We’re already seeing a massive increase in the services that we offer, can we bring your vision to life?