Case Study:

The launch of a century-old brand on Social

Client: Arthur Price Year: 2016

THE BRIEF

Denfield were appointed to launch the social media channels for Arthur Price, who are a British, family-owned company recognised internationally for cutlery manufacturing. The journey so far has been rather exciting and includes collaborations with the likes of House of Fraser, Monsoon, Sophie Conran and Laurence Llewelyn-Bowen.


We have enjoyed the adventures of #ArthurBear, who has visited the far corners of the globe…

And explored the heritage of the business, with a focus on the success the business has had in its long and decorated lifetime, as well as the unusual places their cutlery can be found, such as the bottom of the Atlantic (RMS Titanic) and at 36,000 ft (Concord).

All the while, our main focus is to protect the brand’s reputation and help to raise awareness of the brand for the next generation of customers.